Context
Pure and Healthy Hair is a U.S. hair-care brand that needed a responsive e-commerce site with integrated booking, payment gateways, and automated client communication — on a short timeline.
The Challenge
- Short project window (6 weeks)
- Multiple integrations (booking, payments, comms) in a single site
- SEO and performance couldn't be afterthoughts
Approach
I structured the build around conversion outcomes from day one — every integration was picked because it reduced friction from landing to purchase.
What I Built
- Responsive e-commerce site with product listings and cart
- Integrated booking tied to scheduling
- Payment gateway integration
- Automated client communication workflows
- SEO optimization — on-page, performance, Core Web Vitals
- Launch support through go-live and stabilization
Outcome
- Launched on schedule with all integrations working
- SEO-ready from day one
- Ongoing support through the launch phase
Live site: pureandhealthyhair.net