Context
The Hub is a U.S. health and beauty center operating with a quarterly revenue of $45–60K and a team of 5 onshore and 2 offshore members. When I joined as their Digital Operations Specialist, the business was running on a patchwork of disconnected software tools with redundant subscriptions, manual admin workflows, and no cohesive brand identity.
The Challenge
Three problems stacked on top of each other:
- Tool sprawl. The stack had grown organically over years — $500/month across tools that didn't talk to each other.
- Manual communication bottleneck. The team was spending hours per week on appointment reminders, review responses, and lead qualification — work a machine could do.
- Brand drift. The website, social presence, and marketing materials had diverged from each other. There was no single source of truth.
Approach
I treated this as a one-person digital team engagement — brand, build, automate, run.
- Audited the full tech stack against what we actually needed
- Rebuilt the brand identity from scratch and redeployed the website
- Migrated to GoHighLevel and Square as consolidated AI-capable platforms
- Set up n8n workflows with AI agent nodes for repetitive admin tasks
What I Built
- New website — responsive, conversion-focused, integrated booking and payments
- n8n automation hub — inbox triage, appointment reminder sequences, lead qualification
- GoHighLevel Conversation AI — automated appointment booking, client follow-ups, review responses
- AI news monitoring workflow — daily updates on emerging martech tools with A/B testing before adoption
Outcome
- 60% cut in monthly software costs ($500 → $200)
- ~50% reduction in manual communication tasks through GoHighLevel AI
- Complete brand rebuild shipped — website, identity, marketing materials
- Ongoing retainer for operations, automation, and continuous AI evaluation