Context
Top Bliss, the parent of Easebrew, wanted to launch a new slimming product brand — TrueSip — from complete scratch. Brand research, identity, regulatory registration, storefronts, and ad campaigns all needed to ship together.
The Challenge
Launching an e-commerce brand means doing five jobs at once:
- Competitive research and market positioning
- Regulatory registration and IPO paperwork
- Multi-platform storefront setup (Shopee, Lazada, TikTok Shop, Meta)
- Creative production at scale (graphics + video) on a startup budget
- Ad campaign strategy across fragmented channels
Approach
I used AI-augmented creative tools and platform-native AI throughout to compress a 3-month launch into weeks.
- Perplexity AI and Gemini for competitive research and regulatory analysis
- Canva Magic Studio for rapid graphic iteration
- CapCut AI editing for video production
- TikTok Shop Seller Assistant AI and Shopee Sponsored Max for ad placement
- ChatGPT and Claude for content calendar and caption A/B testing
What I Built
- Brand identity — complete from research to launch
- 5 live storefronts — Shopee, Lazada, TikTok Shop, Facebook, Instagram
- Ad creative library — graphics and videos produced end-to-end with AI tools
- Daily AI research workflow — Perplexity-powered monitoring of competitors, pricing, and trends
Outcome
- 4× ROAS on multi-channel campaigns
- Max 15% return-to-spend on A/B tested content
- Zero-to-launch completed in weeks, not months
- Ongoing optimization via daily AI research loop